Our Brand Story

The world of today may have changed
Yet our belief has always stayed the same
Everyone deserves the good

That's why we've changed for the better

We've made ourselves better
So we can reach those who have just begun to chase after their dreams
So we can give women the light by which to guide their families to a better tomorrow
So we can realize the hope that every Filipino harbors
And move forward, leaving no one behind

We're better today, because today is what shapes the future
And in the future, we see everyone leading a lifetime for good
InLife. A Lifetime for Good

Who We Are

We are the first and largest Filipino life insurance company and the only 

mutual life insurance company.

We apply over 100 years of experience in financial protection, savings, investments, and retirement to help you make confident decisions for yourself and your loved ones. We recognize that financial priorities change over time — that is why we are here to help you plan ahead, every step of the way.

We are proudly Filipino and remain committed to serving the Filipinos, as we spread the benefits of life insurance to every family.

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building
Our Mission, Vision, and Core Values

Building a Better, Safer Tomorrow

Mission

Our mission is to provide a full-range of high-value insurance products and other related services that empower families to attain financial security and fulfill their dreams, thus helping build a stronger Philippines.

Vision

To be the market leader in the insurance industry to whom more Filipinos entrust the financial security of their families. We are Insular Life, the pioneering and largest Filipino life insurance company.

Core Values

Love of God and Country

We honor God by touching lives through sharing our financial, human and intellectual resources to our fellow Filipinos.

Integrity

We acknowledge the confidence that the public, particularly our policyholders, places on us.

Excellence

We espouse a deep sense of responsibility for our work and seek continuous improvement of our people and processes.

Prudence

We value the trust given to us and as such ensure that we exercise fiduciary care in all our dealings.

Respect for the Individual

We recognize that every individual is unique and possesses a distinct worth which contributes to the organization's value.

Teamwork

We recognize that our success in business requires a commendable esprit de corps among our people.

A Journey Through Time

Insular Life Milestones

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1910

Insular Life was incorporated and organized on November 25, 1910 as the first filipino life insurance company.
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1931

Insular Life occupied its own building in Plaza Morga, then the best commercial and office district in Manila.

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1934

Insular Life opened its Hawaii Division. During the Second World War, the division was orphaned due to the occupation of Manila but was allowed to operate independently due to the high esteem enjoyed by the company in the American territory. As a subsidiary it was also allowed to remit dividends to the home office, which helped the company during the war years.
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1943

Insular Life assumed the business written by the Filipinas Life Assurance Company.
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1946

The Company was able to get back on its feet through a special rehabilitation arrangement by the government through the Rehabilitation Finance Corporation which subscribed ₱11.7 million worth of preferred stocks of Insular Life.
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1947

The Hawaii Division was incorporated as the Hawaiian Life Insurance Company, Ltd. The new company was the first domestic life insurance company in Hawaii and remained a fully-owned Insular Life subsidiary. In 1955, Insular Life divested from Hawaiian Life and sold its shares of the company to the American General Insurance Group of Texas.
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1954

Insular Life lowered its premiums, the first insurance company to do so. It also assumed the peso business underwritten by Occidental Life Insurance Company of California in one of the biggest transactions in the local insurance industry.
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1958

Insular Life introduced industrial life insurance in the Philippines.
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1963

Insular Life offices transferred to its new building at Ayala Avenue corner Paseo de Roxas Avenue in Makati. The building was designed by renowned architect Cesar H. Concio. National Artist Napoleon Abueva installed the bas-relief depicting Philippine history, industry and culture on the facade of the building.
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1976

The Office of the Insurance Commissioner approved the Mutualization Plan of Insular Life, making it the first Filipino life insurance company to mutualize. Mutualization would transfer ownership of the company from its stockholders to its policyholders.
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1987

Insular Life became a fully-mutualized company.
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1990

Insular Life embarked on an investment diversification strategy intended to expand the range of financial services to offer clients, as well as provide opportunities for profit and growth. During the year, the company also adopted a new logo, using the Company initials "IL".
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1991

Insular Life Health Care, Inc., Insular Life's health care insurance subsidiary was established. Insular Life also acquired a 20-percent equity in Unionbank of the Philippines and a 49- percent equity in Asian Oceanic Investment House (AOIH) and a 99.9-percent equity in a savings bank later renamed Insular Savings and Trust Company.
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1992

The company acquired 100-percent ownership of the AOIH and renamed it Insular Investment and Trust Corporation.
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2001

Insular Life transferred to its new headquarters, the Insular Life Corporate Centre in Alabang, Muntinlupa City.
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2005

The company celebrated its 95th Anniversary. It received its first Reader’s Digest Gold SuperBrand Award. It also launched its first investsment-related product, Wealth Builder. Insular General Insurance merged with the Mapfre Asian Insurance Corporation, forming the Mapfre Insular Insurance Corporation.
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2007

Insular launched its Magandang Araw Policy Servicing Brand, and the Magandang Araw Insular Interactive Voice Response System. The Company received two awards for the book Common Threads, Uncommon Lives: Profiles of TOFIL Awardees, 1988-2005: a Philippine Quill Award of Merit from the International Association of Business Communicators and an Anvil Award of Excellence from the Public Relations Society of the Philippines.
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2008

Insular Life re-launched the Insular Life Gold Eagle awards, providing scholarships to BS Education students enrolled in the University of the Philippines Diliman. The International Association of Business Communicators Philippines conferred a Merit Award to Insular for its anniversary magazine, Pursuits: Of Inspiring Lives and the Filipino Dream.
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2009

Insular Life launched i-EAGLE, the company’s web-based Customer Portal. A private and secured site, it allows policyholders instant 24/7 online access to their policy’s information and company updates; a mailbox; and i-CHAT, an online facility that enables direct connectivity with a Customer Care Specialist for real-time response.
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2009

Insular was awarded a Philippine Quill Merit Award given by the International Association of Business Communicators Philippines for its 2009 corporate calendars, Alamat at Mitolohiya.
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2010

Insular inaugurated marked its centennial year, and launched its new brand identity- the Guardian Eagle. The Insular Group's consolidated assets reached ₱72 billion. The company also achieved an all-time high of ₱2.6 billion in net income. The company inaugurated the Insular Life Cebu Business Centre, a 12-storey building utilizing green architecture located at the central business district of Cebu.
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2011

Insular Life received the Top Prize in the Communication Skills Category in the 10th Philippine Quill Awards and Excellence Award for Publication for its centennial coffee table book, 1910/2010: The Century Past, A Century Forward. The company also received the Award of Excellence for Writing and a finalist trophy for Special Events Management (Internal or External) of its centennial musicale, 100: Insular Life's Musical Journey in C Major; and Merit Award for the design of its 2011 calendars, Planned Spaces, Human Spaces, Living Architecture for the Filipinos from the Philippine Quill Awards.
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2012

Insular Life's coffeetable book, 1910-2010: The Century Past, A Century Forward, and 2010 corporate calendar Planned Spaces, Human Spaces, Living Architecture for the Filipinos won excellence trophies during the 47th Anvil Awards.
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2013

Insular Life was the first life insurance company to resume operations in Tacloban in the wake of the devastation wrought by the strongest typhoon to make landfall in recorded history, Yolanda (Haiyan), in the Visayas area. The Company quickly opened its doors to serve policyholders who were victims of the calamity.
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2014

Lea Salonga is introduced as brand ambassador. I-Serve, an online policy servicing innovation that allows policyholders to apply for a Policy loan and withdraw dividends through the internet, is launched.
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2015

Insular Life migrated its core policy administration system to the HP Ingenium after years of preparation. It also introduced the Automatic Underwriting System to the local insurance industry. The AU System offers immediate underwriting decisions during policy application, thus hastening the process.
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2016

Insular Life’s 2015 calendar set, Hope and Aspiration, scored a double win: a Gold trophy in the 51st Anvil Award and a Merit trophy in the 2015 Philippine Quill Award.- Philippines awards.
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2016

Leading Filipino life insurer Insular Life takes a bold step in utilizing technology to speed up the policy application process as it launched its Automated Underwriting (AU) System.
The AU System uses a rules-based underwriting engine, integrated with Insular Life’s online proposal and application tools, which equips the company to quickly render an underwriting decision during the policy application process. The AU System is accessible to the Insular Life financial advisor through the company’s online Agent Portal and is linked to Insular Life’s MyProposal system.
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2017

Insular Life launched a Bancassurance partnership with UnionBank of the Philippines. The company also received the following recognitions: Reader’s Digest Trusted Brand Award; and the 2017 Insurance Asia Awards’ Domestic Life Insurer of the Year - Philippines, and Digital Insurance Initiative of the Year - Philippines awards.
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2017

Insular Life won as the Domestic Life Insurer of the Year – Philippines, and the Digital Insurance Initiative of the Year – Philippines Awards in the Insurance Asia Awards 2017 held at the Shangri-La Hotel in Singapore on July 13, 2017. The first and largest Filipino life insurance, Insular Life, won the Domestic Life Insurer Award for being the only domestic life insurance company among the top industry players dominated by foreign-owned companies. Insular Life also received the Digital Insurance Initiative of the Year Award for its Automated Underwriting System (AUS), which is a first in the local industry.
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2017

Insular Life received the Trusted Brand Gold Award for the Life Insurance Category given by the Reader’s Digest Philippines. The Trusted Brand Gold Award is given to companies that score significantly high in the following criteria: Trustworthiness and Credibility, Quality, Value, Understanding of Customers’ Needs, Innovation, and Social Responsibility.
STRUCTURE

The Company

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corporate structure
2022 | Annual Report - <br/>Uploaded April 29, 2023
2022 | Annual Report -
Uploaded April 29, 2023
2022 | Corporate Governance Report - <br/>Uploaded April 29, 2023
2022 | Corporate Governance Report -
Uploaded April 29, 2023
2022 | Sustainability Report - <br/>Uploaded April 29, 2023
2022 | Sustainability Report -
Uploaded April 29, 2023
2021 | Emerging Future - Uploaded April 30, 2022
2021 | Emerging Future - Uploaded April 30, 2022
2020 | Power of Purpose - Uploaded April 30, 2021
2020 | Power of Purpose - Uploaded April 30, 2021
2019 | Enduring Values - Uploaded April 30, 2020
2019 | Enduring Values - Uploaded April 30, 2020
2018 | Reimagining Today Building the Future - Uploaded April 30, 2019
2018 | Reimagining Today Building the Future - Uploaded April 30, 2019
2017 | In Tune with Today, In Touch with Tomorrow - Uploaded April 26, 2018
2017 | In Tune with Today, In Touch with Tomorrow - Uploaded April 26, 2018
2016 | More Reasons to Live Life to the Fullest
2016 | More Reasons to Live Life to the Fullest
2015 | Moving Lives at Every Turn
2015 | Moving Lives at Every Turn
2014 | Magandang Araw Ngayon, Magandang Buhay Bukas
2014 | Magandang Araw Ngayon, Magandang Buhay Bukas
2013 | REACH
2013 | REACH
2012 | Lives Empowered, The Future Secured
2012 | Lives Empowered, The Future Secured
2011 | Financial Planning is the Best Approach
2011 | Financial Planning is the Best Approach
2010 | Your Lifeline Across Lifetimes
2010 | Your Lifeline Across Lifetimes
2009 | We Plan the Future with You
2009 | We Plan the Future with You
2008 | Imprints
2008 | Imprints
OUR INITIATIVES

Learn About All The Exciting Things Happening At InLife

We are dedicated to providing insurance solutions that protect you and your loved ones while empowering you to make informed decisions. We invite you to explore our initiatives and see how we can help you achieve peace of mind.

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InLife Sheroes

The InLife Sheroes Advocacy and Movement is a concrete expression of InLife's commitment to a lifetime for good through women empowerment.

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#WinInLife

An opportunity to work with a long-standing Filipino company to help create a better life for yourself and other Filipinos by becoming an InLife FInancial Advisor.

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#InLife Wealth University

A channel that aims to demystify money matters and encourage learning about wealth: from creation to distribution, and everything in between.

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NEWS & BLOGS

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Financial Literacy

To become financially-savvy is our goal! Real talk on paychecks, savings, investments, and everything about finances that a SHERO can learn to get ahead in life.

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Health & Wellness

Optimum health and energy to live life to the fullest! This is the path SHEROES decide to take every single day so let’s talk about health, wellness, self-love for a life well lived!

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Women-Specific Solutions

Women’s needs and wants met! A space that intuitively gets women and features top picks designed for women.

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Business & Social Networks

Women raising other women! And we mean it both ways! These are women celebrating other women and at the same time women helping other women rise up. A beautiful community with a goal to realize dreams.

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