Leading Filipino life insurer Insular Life took home a Philippine Quill Merit trophy for its 2015 corporate calendars, Hope and Aspiration, during the formal ceremonies held recently at the Manila Marriott Hotel.
Insular Life’s corporate calendar set, which comprise of a desk calendar and a planner, is one of the company’s touch points to its stakeholders. Specifically targeted for young professionals, the calendars aim to boost top-of- mind awareness of Insular’s brand. For 2015, the calendars’ theme was inspired by its target users’ aspirations to travel and discover cultural tidbits, and their immersion within a visually-rich media environment. Titled Hope and Aspiration, the calendars featured lesser known Filipino monuments across the country, and played up the idea of a “guide book” as it deftly merged details about the featured monuments with brand-related messages. The calendars also introduced play elements to engage users: a pop-out drink coaster from the desk calendar, which is a tongue-in- cheek reference to a monument’s base; and a clip-on magnetic bookmark that is a word play on the idea of a “marker”.
The Philippine Quill Awards recognize companies and organizations that display best-in-industry implementation of communication programs and tools in aid of business strategies. Organized annually by the Philippine chapter of the International Association of Business Communicators, the formal awards ceremony gathered the top communicators of the Philippine business community.
This is the second win for Insular Life’s 2015 corporate calendars. In March, the Public Relations Society of the Philippines recognized the PR tool with a Gold Anvil trophy, for excellence under the Publications category.